Bibliometric Analysis of Social Desirability


  • Meltem Yurtcu İnönü Üniversitesi
  • Erol Koçoğlu İnönü Üniversitesi



Social desirability, CiteSpace, Visualization, Social network


Several studies conducted to measure and determine the perceptions of the individual and the society on various issues presented and compared numerical sociological and psychological finding data. The perceptions determined about the study subject are influenced by social desirability, one of the personality inventory elements. The study was based on the visualization of the descriptive structure. In the study, CiteSpace software was used to develop and visualize the network structure. Web of Science database was used in CiteSpace software. Web of ScienceTM core collection database was searched for the term "Social Desirability" with abstract, author keywords, and Keywords Plus forms. In total, 5,489 studies on the subject were accessed. These studies were conducted in a total of 171 different fields including psychology, management, health, and educational research. The findings demonstrated that the concept of social desirability was comprehensively studied in various fields, and a knowledge map was developed based on these various fields.

Author Biography

Meltem Yurtcu, İnönü Üniversitesi

Yurtçu was born in Malatya, Turkey. She graduated from Hacettepe University, Department of Measurement and Evaluation in Education. Her research focused on test equating, DIF, Bayesian Approach

Affiliation: Department of Measurment and Evaluation, Inonu University, Malatya-Tukey


Chen, C. (2005). The centrality of pivotal points in the evolution of scientific networks. In R. S. Amant, J. Riedl, & A. Jameson (Eds.), Proceedings of the 10th International Conference on Intelligent User Interfaces (pp. 98–105). San Diego: ACM Press.

Chen, C. (2006) CiteSpace II: detecting and visualizing emerging trends and transient patterns in scientific literature. Journal Of The Amerıcan Socıety For Informatıon Scıence And Technology, 57(3):359–377,

Chen, C. (2014). The CiteSpace manual. Retrieved from

Crowne, D. P. & Marlowee, D. (1960). A new scale of socıal desırabılıty ındependent of psychopathology. Journal oj Consulting Psychology, 24(4), 349-354

DeVellis, R. F. (2003). Scale development: Theory and applications (2nd ed). Thousand Oaks, CA: Sage Publications.

Dönmez, U. & Akbulut, Y.(2016). Siber zorbalık çalışmalarında sosyal beğenirlik etmeni. Eğitim Teknolojisi Kuram ve Uygulama, 6(2), 1-18.

Dubois, N. (2005).Normes sociales de jugement et valeur: Ancrage surl’utilité etancrage sur la désirabilité. Revue Internationale de Psychologie Sociale, 18(3), 43–79.

Dunn-Rankin, P., Knezek, G. A. & Abalos, J. (1978). Circular Triads Revisited. Hawaii Psikoloji Birliği Oturumunda Bildiri, Honolulu, Hawaii.

Edwards, A.L. (1957).The Social Desirability Variable in Personality Assessment and Research. New York: Dryden.

Gmür, M. (2003). Co-citation analysis and the search for invisible colleges: A methodological evaluation. Scientometrics, 57(1), 27-57.

Jing, X., Ghosh, R., Sun, Z. & Liu, Q. (2020). Mapping global research related to international students: a scientometric review. Higer Education.

Kapuza, A.V. & Tyumeneva, Y.A.(2017). Reliability and Structure of the TALIS Social Desirability Scale: An Assessment Based on Item Response Theory. Russian Education & Society, 59 (3-4), pp. 174–194.

King, M. F. & Bruner, G. C. (2000). Social desirability bias: A neglected aspect of validity testing. Psychology and Marketing, 17(2), 79-103.

Koğar, H. & Gelbal, S.(2015). Üniversite Öğrencilerinin Sosyal Beğenirlik Tercihlerinin Yargıcı Kararları ile Ölçeklenmesi. Amasya Üniversitesi Eğitim Fakültesi Dergisi, 4(1), 136-152.

Krumpal, I. (2013). Determinants of social desirability bias in sensitive surveys: a literature review. Quality & Quantity, 47(4), 2025-2047.

Li, K., Rollins, J. & Yan, E. (2018). Web of Science use in published research and review papers 1997–2017: a selective, dynamic, cross-domain, content-based analysis. Scientometrics, 115:1–20

Liang C.,Luo, A. & Zhong, Z. (2018). Knowledge mapping of medicationliteracystudy: A visualizedanalysisusingCiteSpace.SAGE Open Medicine, 6(1–10). DOI: 10.1177/2050312118800199

Ma, X., Wang, M. & Li, C. (2020). A summary on research of household energy consumption: a bibliometric analysis, Sustainability, 12, 316; doi:10.3390/su12010316

McCreary, D. R. & Korabik, K. (1994). Examining the Relationships Between the Socially Desirable and Undesirable Aspects of Agency and Communion, Sex Roles, 31 (11-12), 637-651.

Paulhus, D. L. (1984). Two-component models of socially desirable responding. Journal of personality and social psychology, 46(3), 598-609.

Phillips, D. L. & Clancy, K. J. (1972). Some effects of social desirability in survey studies. American Journal of Sociology, 77(5), 921-940.

Randall, D. M. & Fernandes, M. F. (1991). The social desirability response bias in ethics research. Journal of Business Ethics,10(11), 805-817.

Qi, Y., Chen, X., Hu, Z., Song, C. & Cui, Y. (2019). Bibliometric Analysis of Algal-Bacterial Symbiosis in Wastewater Treatment. International Journal of Environmental Research and Public Health, 16, 1077; doi:10.3390/ijerph16061077

Tsay, M.-Y., Xu, H. & Wu, C.-W. (2003). Author co-citation analysis of semiconductor literature. Scientometrics, 58(3), 529-545.

US National Library of Medicine (2007). Medical Subject Headings (MeSH) Dictionary, USA.




How to Cite

Yurtcu, M., & Koçoğlu, E. (2020). Bibliometric Analysis of Social Desirability. Journal of History Culture and Art Research, 9(3), 386-399.