Cultural Soft Power of Korea


  • Julia Valieva



History, Soft power, Korea-Russia relations, Culture.


The Republic of Korea plays one of the leading roles in the global economy and is a dynamically developing country. As one of the key elements of South Korea's success, many researchers in their works note the so-called concept of "soft power". The Republic of Korea has great resources of "soft power" and actively uses them. The concept of "soft power" considered in this paper was first proposed by J. Nayem and now this concept has firmly entered the lexicon of world science. The Republic of Korea turned to the concept of "soft power" about twenty years ago. The strategy of the modern concept of "soft power" of the Republic of Korea is based on the dissemination of traditional cultural values and pop culture. South Korea places a great emphasis on the "soft power" of culture, which helped it shape a positive image and create its South Korean attractive brand on the world stage. In this paper, the "soft power" of the culture of South Korea is considered using the example of cybersports and the phenomenon of "Korean wave" or "hullu".


E-Sport in South Korea (2015). Vostok, 8 August 2015. URL:

Holik, G. G. (2011). Paper Tiger? Chinese Soft power in East Asia. Political Science Quarterly, 126(2), 223-254.

How the government of South Korea promotes eSports (2017). M19, 29 October 2017. URL:

Ivanov, V. G. (2016). "Charts Power" as an instrument of political and economic influence: conceptual analysis, strategies of use and the counteraction models.

Korea Foundation (한국국제교류재단) (2018). URL:

Kovba, D. M. (2014). Theoretical and practical adaptation of the concept of "soft power” by the East Asian countries. Prostranstvo i vremia, 4(18), 111-118.

Nye, J. S. (2009). South Korea’s Growing Soft Power. Project Syndicate. URL:

Nye, J. S. (2011). The Future of Power. New York: Public Affairs.

Nye, J. S. (2012). Why China Is Weak on Soft Power. The New York Times. URL:

Pershina, M. P. (2017). "Soft power" in the foreign policy of the Republic of Korea and the PRC. Ethnic society and interethnic culture, 2(104), 109-118.

Rush on "B": how eSports originated (2016). Playground, 27 November 2016. URL:

Smolina, V. A. (2016). Politics of "soft power" as an instrument of geopolitical influence of the Republic of Korea.

The University of South Korea is to Train Professional Gamers (2014). Furfur, 21 March 2014. URL:

Zhidkov, V. O. (2014). Elements of the South Korean soft power. DISKURS-PI, 11(2), 172-177.




How to Cite

Valieva, J. (2018). Cultural Soft Power of Korea. Journal of History Culture and Art Research, 7(4), 207-213.