Recognizing the Capability of National and Traditional Images in Identifying the Packaging of Products for Export (Case Study: Iranian Edible Export)

Leila Minaei

Özet


Identity is a complicated and significant issue in contemporary era in such a way that attention to its status forms the basis of the present study. One of the areas that can play o role in representing identity is relying on images used in packaging. Packaging is an applied art known as essential in contemporary societies and it is present everywhere. Packaging with national and traditional visual components is an important way to create and transfer identity. The necessity of this research is to reach patterns and theoretical viewpoints related to the concept of identity and to focus on recognizing its aspects through the images on the packaging of products for export. On this basis, the present study was conducted to recognize identifying elements used in the packaging of Iranian edible products for export. This basic research is descriptive-analytic in nature. Observation and combination were used for data gathering. Along the conducted study and based on the findings of the research, the results show that among all identity aspects in this research, by representation geography aspect, Persian language and writing, Iranian arts and historical aspect are respectively the most effective agents in identifying the packaging of Iranian products for export.


Anahtar Kelimeler


Identity, Traditional and national images, Packaging, Iranian edible export products.

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DOI: http://dx.doi.org/10.7596/taksad.v7i1.1368

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