Business Reputation and Management of the Socio-Pedagogical Image Formation of Institutions of Higher Education
DOI:
https://doi.org/10.7596/taksad.v6i4.1192Keywords:
Strategy, Technologies, Reputation, Modernization, Innovation, Image, Management, Educational institutions.Abstract
This article discusses current developments within educational system in Russian Federation, with emphasis to establishing innovative socio-pedagogical images of the educational institutions. In that way, main problems and impediments on the way to their successful management, and suggested modernized technological strategies for creating desired socio-pedagogical image are also defined. It also investigates components and sets the criteria for the process of developing business image and reputation of the educational institutions. There are defined mechanisms of formation of the educational institutions image based on innovative brand technologies, including: external and internal criteria for evaluating the project results effectiveness; estimation of the cluster identity, economic efficiency and risks leveling; the structure of semantic network of information flows and the specification of general and specialized information provided by the project participants.
References
Arefiev, А. (2008). International market of educational services and Russian institutions of higher education. Higher Education in Russia, (3), 124-136.
Dagaeva, Е. А. (2005). Managing higher school image. Personnel Management, (3), 26-28.
Dowling, G. (2003). Creating Corporate Reputations. Translated from English. M.: Consulting group Image contact.
Gorbacheva, D. А.; Gorbachev, А. А. & Gorbacheva, V. А. (2013). Cluster-innovation approach in the modern tourist education: on the eve of the Winter Olympics. Resorts, Service, Tourism, (2), 178-188.
Lerner, P. S. (2006). Vectors for reforming the content and image of general, secondary and professional education. PR in education, (2), 46-48.
Shcherbakov, А. V. (2008). Image of the educational institution. Handbook for a manager of an educational institution, (9), 39-46.
Skripkina, А. V. (2010). Competitiveness of colleges as an indicator of effective image. Cultural life of the South of Russia, (2), 32-37.
Skripkina, А. V. (2011). The concept of image formation for regional institutions of higher education of the socio-cultural sphere. Scientific Gazette BELSU, 12(107), 266-270.
Skripkina, А. V. (2012). Strategy and mechanisms for image formation for the institutions of higher education in the socio-cultural sphere. Synopsis. Ph. Doctor of Pedagogical Sciences. Stavropol.
Skripkina, А. V. (2014). Requirements for training of future specialists in the field of institution image formation in higher school. Cultural life of the South of Russia, 1(52), 61-65.
Turavets, N. R. (2012). Interactive forms of postgraduates’ training in the context of intercultural communications. Cultural life of the South of Russia, (4), 73-75.
Turavets, N. R. & Shchurov, Е. А. (2013). I-concept in professional self-realization of higher school teachers. Society and Law, (1), 275-277.
Volodarskaya, E. А. (2008). Image of science in the contemporary society. PR in education, 1(24).
Downloads
How to Cite
Issue
Section
License
All papers licensed under Creative Commons 4.0 CC-BY.- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Under the following terms:
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.